Setting up attribution models correctly will enable marketing budgets to be allocated to the right channels and campaigns A couple of...

Ideas on how to get customers to spend more on your ecommerce site Customer acquisition costs are rising for many Direct to Consumer...

Grab some popcorn for this, while we go down the rabbit hole of ad fraud and Indian case studies. Depending on various sources, anywhere...

What you do in the months leading up to the launch will determine whether the launch is a big bang or a dud. Nothing builds more...

Pricing is a strategic tool that can be used by the marketing team to drive growth. Getting pricing right is critical for long term...

It would be ideal if customers bought on the first visit to your website. However, that's not how it usually works. Here's a list of...

The expectations from digital marketers are only increasing. They need to understand how the ecosystem is evolving and how best to...

You run a startup and marketing budgets are hard to come by, here are some ideas that can be of help. A few techniques mentioned here...

We adapt our behaviour according to what other people are doing. We also rely on the opinions and actions of others to form our own While...

While marketing automation enables many wonderful things like multi-channel marketing, analytics and creating journey campaigns, it is a...

A quick look at how India desktop and mobile web traffic moved from Feb to Apr. The COVID19 impact is significant in all verticals. The...