How to Calculate and Reduce Customer Churn
Calculating the churn rate metric in a timely and actionable way is the first step in addressing churn Ignoring customer churn to focus...
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Daman Soni
Aug 2, 20206 min read
North Star Metric
Driving Growth With a North Star Metric When an investor asks you “How’s your business doing?”, what’s the best way to answer the...
Daman Soni
Jul 8, 20207 min read
Which Attribution Model Should You Use?
Setting up attribution models correctly will enable marketing budgets to be allocated to the right channels and campaigns A couple of...
Daman Soni
Jun 29, 20206 min read
How to Increase the Average Order Value (AOV)
Ideas on how to get customers to spend more on your ecommerce site Customer acquisition costs are rising for many Direct to Consumer...
Daman Soni
Jun 12, 20208 min read
10 Ways to Up Your Pre-Launch Game
What you do in the months leading up to the launch will determine whether the launch is a big bang or a dud. Nothing builds more...
Daman Soni
Jun 6, 20209 min read
9 Mobile SDKs that Every Growth Marketer Needs
Tools used by early-stage startups to unicorns. Let us start with a back story about growth teams. These are teams that look at the...
Daman Soni
Jun 2, 20207 min read
10 Ideas on how Pricing Strategies can Improve Growth
Pricing is a strategic tool that can be used by the marketing team to drive growth. Getting pricing right is critical for long term...
Daman Soni
May 26, 20203 min read
5 Marketing Automation trends for 2021
Over 50% of companies are using marketing automation today and this number is expected to increase fast More companies are looking to...
Daman Soni
May 23, 20206 min read
11 Ideas to supercharge your retargeting game
It would be ideal if customers bought on the first visit to your website. However, that's not how it usually works. Here's a list of...
Daman Soni
May 19, 20205 min read
Making A Case for Marketing Automation
While marketing automation enables many wonderful things like multi-channel marketing, analytics and creating journey campaigns, it is a...
Daman Soni
May 18, 20205 min read
Building a Growth Team at Startups (without being called a growth hacker)
Each organisation evolves its structure differently with different teams responsible for KPIs, however having the growth culture is...
Daman Soni
May 17, 20205 min read
5 Questions Startups Need to Ask to Assess Their Growth
Every founder looks at growing his startup fast and efficiently. Given the data, customers and targets, the growth strategy needs to fit...
Daman Soni
May 13, 20204 min read
8 Ways to Use Non-Monetary Rewards & Incentives for Driving Growth
While, monetary incentives are table stakes today in many apps, there are other ways to incorporate rewards & incentives in products....
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